Bullshit Marketing MetricsMarketing Metrics.  You need to stop using to measure content marketing success

Daniel Hochuli | Pulse | LinkedIn

Marketing metrics include variables such as: Impressions, ROI, Bounce Rate, Benchmarks and The Funnel. Any of you online business owners,.. especially those of you with online stores.  Take a read.  Could not have agreed more.  At the end of any day,…. you have to ask yourself,..  Did that Facebook ad, Mailchimp blast, or print ad convert potential customers into buying customers.  Did it produce sales or add value to your product.  That is all that matters!

Interested in Social Media ad campaigns and want info on how to run them.  Contact us here!


Source: 5 bullshit metrics you need to stop using to measure content marketing success | Daniel Hochuli | Pulse | LinkedIn

Better Google ranking.  Something we all crave.

Google Ranking: The SEM Post: Google's Fred Aglo is a new type of algoFacebook Twitter Google+ Pinterest LinkedIn Email WhatsApp Evernote SMS. The latest so-called “Fred” update has brought one thing to the forefront – SEOs can’t decide what Fred is and what specific tactic it is targeting.  Is it links?  Is it ads?  Is it ad heaviness?  Is it private blog networks, aka PBNs? Many people are identifying […]

Source: Google’s Fred Algo is a New Type of Quality Algo

“Near me” searches are fast becoming the biggest search type on Google.  More than that,.. Google has added an algorithm named Possum and has started registering sites for “local business” listings.  Do you have a brick and mortar store? Or do you have the ability to offer your clients local drop-ship or pick-up?  Then you need to get your business ready for localized Google search results.

Author: Michiel Heijmans

Near me searches are growing and Google recently updated it’s algorithm with Possum. Learn how to adapt to these local search changes.

Source: Is that a Possum near me? • Yoast


The newest trend in web design as the templates of social media and mobile devices take over.  Are you ready to be in the now?  Get the jump on the newest trend and make sure your website stays current,.. so you’re not scrambling later. 😉

Author: Paul Adams

Cards are fast becoming the best design pattern for mobile devices as the internet moves from pages & destinations to aggregated personal experiences.

Read more…. Why cards are the future of the web – Inside Intercom

Yes it can be pretty pricey,.. but unfortunately it’s something that takes a lot of time.  Yet,.. what is that cost when weighed against the cost of lost business and lost sales.  Whether we like it or not,.. Google is the new super power.  If  businesses want to compete in today’s online market they must give themselves all the help they can.  There is so much competition out there today.  Do you really want to be left behind because you were afraid to make an investment in SEO? Think about that and get back to me.

In the end,.. we are ALL Google’s bitches. 😉



Author: Steve Olenski

Google the term “Is SEO dead?” and what comes back in return is over 44 million references including the aptly titled article of the same name by fellow Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely […]

Source: 7 Reasons Why Your Business Should Invest In SEO