Bullshit Marketing MetricsMarketing Metrics.  You need to stop using to measure content marketing success

Daniel Hochuli | Pulse | LinkedIn

Marketing metrics include variables such as: Impressions, ROI, Bounce Rate, Benchmarks and The Funnel. Any of you online business owners,.. especially those of you with online stores.  Take a read.  Could not have agreed more.  At the end of any day,…. you have to ask yourself,..  Did that Facebook ad, Mailchimp blast, or print ad convert potential customers into buying customers.  Did it produce sales or add value to your product.  That is all that matters!

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Source: 5 bullshit metrics you need to stop using to measure content marketing success | Daniel Hochuli | Pulse | LinkedIn